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The internet has become an integral part of our everyday lives. More than half of the world’s population is online and a large portion of consumers use the internet to make a number of decisions daily, especially when it comes to spending their money.
Building an online reputation is easier than ever before. This is one of the reasons why competitive local companies need to leverage online tools in order to increase their profits. In this article, we’ll go over the power of online reviews and discuss the benefits that come with establishing a good digital reputation.
A recent survey revealed that a staggering 97% of consumers looked for a local company online in 2017. This importantly highlights the need for a strong online presence for all businesses.
This would essentially help pave the way for potential customers to easily find and enjoy your products/services. Additionally, you can use the influx of people to your advantage by creating a streamline of positive reviews and feedbacks from customers - to further bolster your brand’s online presence.
There are many different ways a company can build a good online reputation. Remember that there is no magic-bullet solution, so you have to evaluate your local audience and target their preferred platforms.
Online reviews are a good place to start, but you may need to complement it with a strong social media presence and a solid website, or a combination of the two.
Whatever method you select, a great online presence has the potential to yield a number of benefits.
With the vast majority of consumers looking for local businesses online, the most obvious benefit of going digital is the potential to boost sales. This is very important for local businesses that rely on foot traffic because it can literally turn an empty shop into a buzzing assembly.
Just because your business serves a smaller and more local audience, doesn’t mean you can’t become a household name in your area. Creating brand awareness and gaining exposure online can make a lasting impression, especially if your audience believes in supporting small businesses.
With a good online presence, you can reach consumers through their favourite channels and overcome the obvious boundaries set by traditional marketing methods.
Never underestimate the power of online reviews and its impact in the real world. Earning a good name online doesn’t only look good on Google and Facebook, but it can help shape the image that customers have before they walk through the door for the first time.
There is nothing more frustrating than looking for a local business online to find that their number, or even worse, their address is not listed correctly. This is usually the case for companies that don’t watch their online presence.
Focusing some of your resources into enhancing your online presence can improve credibility and ensure your company information is accurate.
One of the most important and often overlooked benefits of having a strong online presence is opening communication lines with your local customers. Being accessible through social media, email, or other channels can encourage your audience to proactively find out more about your offers.
Putting in the work and establishing a good online reputation can bring a number of benefits for local companies. But, even if establishing a good online presence may seem simple, it can be anything but.
Thanks to review sites, some companies may already be suffering the effects of a negative online rep and may not even know it. In these cases, having a reliable content removal expert can help mitigate the effects of a bad digital name.
Alex Morrison has been a SEO Expert for over 10 years. In this time he has worked with a range of businesses giving him an in depth understanding of many different industries including home improvement, business support and health care. He has used his knowledge and experience to work for clients as diverse as Fox Transportable, Cosh Living and Me Bank to help them reach their business goals.