Before the internet, our network was limited to our immediate friends, family and colleagues. We conversed with them face to face, via a telephone connection or snail mail; and we didn’t speak of viral memes, social trends or hashtags.
Then came the advent of the email system, which allowed the transmission of digital messages to anyone with a registered email address. While the email facilitated the instant delivery of communication, the circulation and viral potential of email was still limited.
Fast forward to today and you find yourself inundated with social media, instant messaging and live streaming applications, all of which allow users to spread viral content without delay. Furthermore, each application has the potential for the user to increase their network and influence at exponential rates.
Newspapers are today’s news and tomorrows fish and chip wrappers, but Social Media is here, is live, is trendy, is powerful, is distributed worldwide, is without limits to influence or exposure and is here to stay.
Posts status updates, photos, comments or reviews about a business on Social Media are available not only to the person publishing the material, but their friends and the friends of their friends. In some cases, content published online is accessible to ANYONE around the world without limitation or restriction.
To make it even scarier, there are hundreds of Social Media platforms and thousands of content sharing, messaging and communication applications available to download. That means every individual has the power to share their messages with millions, and in some cases, billions of users around the world – with one click of a button.
Some interesting statistics
Average Active Monthly Users
- Facebook: 1.15 Billion
- Google +: 359 Million
- Twitter: 251 Million
- Instagram: 150 Million
- Pinterest: 20 Million
- Reddit: 2 Million
Average Minutes on Social Media per hour
- US: 16
- AU: 14
- UK: 13
- 71% users utilise mobile devices to access Social Media
Consumer Review Statistics
- 92% of consumers now read online reviews (vs. 88% in 2014)
- 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014)
- Star rating is #1 factor used by consumers to judge a business
- 44% say a review must be written within 1 month to be relevant
- Only 13% of consumers consider using a business that has a 1 or 2 star rating
- 68% say positive reviews make them trust a local business more (vs. 72% in 2014)
- Consumers are becoming more concerned about fake reviews
What does this mean for business?
Social Media, Instant Messaging and Online Review Sites have an infinite reach and if used correctly can cement your business as an expert, industry leader or the most trusted provider. If used incorrectly, user comments can circulate to all areas of the globe and damage your reputation in markets you haven’t even accessed yet, as well as your major home market.
If you or your business are targets of negative social media content, please contact Internet Removals at no obligation to see how we can stop the spread and damage of online content.
Published by Internet Removals, Gold Coast.